Resumé

UX/UI Designer

PMMI Media Group, Chicago, IL; Jan 2019–Present

• Works cross-functionally with content and development teams from design to implementation on trade magazine websites, PMMI member directory products, and event landing pages, used by 950,000 known users across various vertical markets of the packaging manufacturing industry.
• Designs user interfaces for internal reporting and directory web products through wireframing, low-fidelity, and high-fidelity prototyping, providing product development, digital marketing, and sales teams with functional, aesthetic experiences to more easily access a campaign and end-user reporting.
• Collaborates cross-functionally with digital marketing peers, providing user experience, creative, and front-end technical support on forms, pop-up enticements, welcome initiatives, and content strategy that increased customer acquisition conversion rates by 120% over the course of a quarter.
• Maintains, designs, and develops various email newsletter templates, working to increase branded, personalized experiences for end-users, and contributing to an automation initiative that reduced production-related rendering errors by 63% in one year, and a total of 81% over four years.
• Introduced Webflow into the tech stack to support basic content-driven websites, ultimately reducing bottom-line spending on web-hosting and CMS tools, and diverting precious development resources to more complex products.
• Advocates for end-user interviews and research opportunities to better measure insights on newsletter, editorial content, and PMMI directory products.

Digital Media Art Director

PMMI Media Group, Chicago, IL; January 2018–December 2018

• Designed and maintained elements for PMMI Media Group trade magazine websites, creating branded aesthetic experiences for end-users. Worked cross-functionally with digital marketing peers to design and implement campaigns that aimed to nurture, re-engage, and grow the current user base.
• Designed conceptual covers and editorial layouts for the bi-monthly publication Healthcare Packaging, working collaboratively with editors, publishers, and print production to produce issues on time, within budget, and aesthetically pleasing for readers.
• Designed various print brochures, mailers, and signage for event marketing, client marketing, and end-user marketing campaigns.
• Maintained, designed, and developed email newsletter templates. Provided email HTML troubleshooting services to the email production and QC teams.

Associate Art Director

PMMI Media Group, Chicago, IL; January 2017–December 2017

• Designed conceptual covers and editorial layouts for the bi-monthly publication Healthcare Packaging, working collaboratively with editors, publishers, and print production to produce issues on time, within budget, and aesthetically pleasing for readers.
• Designed various print brochures, mailers, and signage for event marketing, client marketing, and end-user marketing campaigns.
• Maintained, designed, and developed email newsletter templates. Provided email HTML troubleshooting services to the email production and QC teams.

Junior Graphic Designer

PMMI Media Group, Chicago, IL; June 2016–December 2016

• Assisted marketing and editorial teams in creating print and digital collateral for trade publication brands including supplemental digests, printed mailers and brochures, logo and branding design, and event signage.
• Provided design and HTML support to email production and QC teams.

Loyola University Chicago

August 2012–May 2016; Chicago, Illinois

• Bachelors of Arts with a Major in Visual Communication and Minor in Drawing and Painting, Magna Cum Laude.

Software

• Fluent in Sketch and InVision prototyping tools.
• Fluent in Webflow design and development.
• Fluent in Adobe Creative Suite including Illustrator, InDesign, and Photoshop.
• Fluent in Microsoft Office, including Word and Powerpoint.
• Proficient in Pardot Email marketing.
• Proficient in form tools, including Wufoo, Omeda Dragon Forms.
• Literacy in Google Analytics, Google Tag Manager and Google Data Studio.

Code Languages

• Fluency in email HTML development.
• Proficient in front-end HTML and CSS.